WASHINGTON, D.C. (October 30, 2008   PR2WEB) The Software & Information Industry Association (SIIA), the principal trade association for the software and digital information industries, today announced its third annual OnDemand Conference. The event in San Jose is the industry’s only comprehensive conference for enabling and delivering Software as a Service (Saas) solutions.

Presentations and panels will address a variety of issues facing the market, including harnessing growth in a slow economy, the role of social media software and developing vertical market strategies. Throughout OnDemand, top executives who have significantly impacted the SaaS market will present insights and approaches to help participants tackle existing challenges and position themselves for future success. Keynote speakers include:

· Marc Benioff, Chairman and CEO, Salesforce.com

· Josh James, CEO and Co-founder, Omniture

· Anthony Lye, Senior Vice President, Oracle CRM

· Zach Nelson, CEO, NetSuite

For more information, or to register for the event, media should contact Beth Dozier at bethdozier@rationalpr.com.  Members of the media may also register online at http://www.siia.net/ondemand/2008/press_apply.asp.

The conference will also feature SIIA OnDemand Previews, where CEOs from 12 early-stage SaaS companies will highlight the capabilities that positioned them on the forefront of the on-demand market. To view descriptions of the OnDemand Previews Presenting companies, visit: http://www.siia.net/ondemand/2008/previews.asp.

“SIIA is excited to once again present the only conference that focuses entirely on enabling and delivering Software as a Service,” noted SIIA President Ken Wasch. “Individuals from all areas of the on-demand market will get the valuable insight and tactical advice they need to develop their skills and grow their companies.”

WHO:        Software and Information Industry Association (SIIA)

WHAT:      OnDemand Conference

WHEN:      17-19 November 2008

WHERE:    San Jose Marriott, San Jose, Calif.

For a complete schedule of events, visit: http://www.siia.net/ondemand/2008/schedule.asp.

About SIIA

The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 500 leading software and information companies.

For further information, visit www.siia.net.