SAN FRANCISCO, Calif., April 23, 2009 – Elastra Corporation, the leading provider of enterprise cloud management software, today announced that it was named to the first-annual listing of the InformationWeek Startup 50. The InformationWeek Startup 50 is a list of the top 50 business technology startups, selected by InformationWeek readers and editors, and is validation of Elastra’s vision and technology expertise in enabling enterprises to plan for, orchestrate and manage policy-based delivery of IT-controlled public and private cloud resources.

InformationWeek editors and readers identified companies, such as Elastra, that are ready to address critical challenges facing the enterprise.  The technologies and the companies behind them were evaluated on the following criteria:

• Innovation and ability to inject new ways of doing things into business processes
• Value, which is reflected in lower costs, increased sales, higher productivity, or improved customer loyalty
• Enterprise-readiness, meaning that a product or service scales and can be deployed and managed as necessary by IT pros

“It was difficult to limit ourselves to 50 startups because there are a lot of exciting companies out there,” said Andrew Conry-Murray, business editor, InformationWeek.  “That said, we believe the InformationWeek Startup 50 have innovative solutions to critical business problems and are worthy of enterprise consideration.”

Elastra’s approach to cloud computing addresses many of the challenges faced by large IT organizations who are trying to determine how to embrace the public cloud computing model while, at the same time, automate IT service delivery in internal data centers and ensuring that both business needs and IT policies are met.

“The recognition from InformationWeek for this honor reinforces the importance of the value proposition we offer the enterprise,” said Kirill Sheynkman, CEO, Elastra.  “We are proud of a product that seamlessly integrates application design, IT policy, and virtualization platforms, and helps businesses meet their technology challenges.”

Cloud computing has provided a flexible means to consume computing resources; however, IT organizations struggle with the lack of policy-based control and the manual processes required to architect, deploy and manage complete enterprise-grade application systems in these environments.  IT operations needs the management tools required to leverage the potential of these new platforms and deliver applications as dynamic business services.  Elastra’s Enterprise Cloud Server enables IT organizations to deliver flexible policy-based computing solutions to the business, resulting in higher service levels and improved IT agility without sacrificing visibility or control.

The full list of the InformationWeek Startup 50: Business Technology Companies to Watch, along with analysis by InformationWeek editors, can be found online at http://www.informationweek.com/news/services/saas/showArticle.jhtml?articleID=216600068.

For more information about the Elastra Enterprise Cloud Server, please visit http://elastra.com/products/elastra-enterprise-cloud-server/.

About Elastra
Elastra provides enterprise cloud management software that allows enterprise IT to accelerate delivery of architected applications by enabling policy-based designs to be realized in IT-controlled private and public compute clouds. Our products and services improve the end-to-end IT Service Delivery process by integrating system design, IT policy enforcement, cloud infrastructure management and IT process automation into a closed-loop life-cycle. With Elastra, IT organizations decrease time-to-delivery for enterprise-grade applications, while improving personnel efficiency and creating a more flexible IT service infrastructure that better serves business needs.

For more about Elastra, visit us on the Web at www.elastra.com.

About InformationWeek
InformationWeek (www.informationweek.com) is the anchor brand for the InformationWeek Business Technology Network – a powerful portfolio of resources that span the technology market, including security with DarkReading.com, storage with ByteandSwitch.com, application architecture with IntelligentEnterprise.com, network architecture with NetworkComputing.com, cloud computing with PlugIntoTheCloud.com, and Internet innovation with InternetEvolution.com. InformationWeek magazine reaches 440,000 business technology professionals at more than a quarter million unique locations. Its mission is to help CIOs and IT executives define and frame their business technology objectives. InformationWeek.com delivers breaking news, blogs, high-impact image galleries, and proprietary research as well as analysis on IT trends, a whitepaper library, video reports, and interactive tools, all in a 24/7 environment.

About TechWeb
TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events such as Interop, Enterprise 2.0, Web 2.0, Black Hat and VoiceCon; online resources such as Informationweek.com, Light Reading, Intelligent Enterprise, bMighty.com, and the Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services ranging from next-generation performance marketing, integrated media, market research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

*13.3 million business decision-makers: based on # of monthly connections across TechWeb brands.