RALEIGH, N.C. — December 15, 2009 — rPath, an innovator in automating application deployment and maintenance, today announced “Eight IT Predictions for 2010,” an animated short video that offers a lighthearted view of what the future  holds for enterprise IT. The video is available now at http://bit.ly/6lCjug.

“For many organizations, 2009 was a painful year,” said Jake Sorofman, vice president of marketing for rPath. “But in IT, pain usually precedes progress, and that’s what we’re forecasting for 2010—progress borne of necessity and informed by the struggles of 2009. For 2010, we’ll see many of the lessons of a down economy play out in the form of fundamentally leaner approaches to enterprise IT.”

Despite its comic tone and tongue-in-cheek depiction of IT personnel and chickens, “Eight IT Predictions for 2010” has a more serious purpose as context for shaping a strategic IT agenda for 2010 and beyond. The video predicts that next year’s IT agenda will once again focus on cost reductions. For 2010, however, they will be strategic—rather than tactical—cost reductions supported by the eight rPath predictions:

1. Virtualization rising
2. Clouds forming
3. Storm warnings
4. Self-service IT takes shape
5. Conquering complexity
6. Automation expands
7. IT roles shift
8. The application-centric data center emerges 

For more information on rPath, please visit http://www.rpath.com/. For additional perspectives, please visit and subscribe to rPath RSS blog feeds at http://blogs.rpath.com/wpmu/. Follow rPath on Twitter at @rpath.

Additional Resources

rPath website: http://www.rpath.com

rPath blog: http://blogs.rpath.com/wpmu/

rPath on Twitter: http://twitter.com/rPath

rPath press releases and commentaries: http://www.rpath.com/corp/news-and-events

rPath videos and podcasts: http://www.rpath.com/corp/audio-and-video

rPath Cloud Computing Adoption Model: http://www.rpath.com/corp/cloud-adoption-model

rPath Knowledge Center: http://www.rpath.com/corp/browse-resources

rPath webinars: http://www.rpath.com/corp/webinar

About rPath

rPath automates application deployment and maintenance across physical, virtual and cloud environments. rPath’s innovative release automation platform is based on the industry’s only commercial version control repository for managing deployed software systems. The result is an easy-to-deploy and cost-effective automation solution for rapid, low-risk and low-overhead deployment and maintenance of complex applications. rPath dramatically improves responsiveness to business lines, reduces compliance risks, and allows resource-constrained IT organizations to significantly reduce operating costs and “do more with less.” Headquartered in Raleigh, NC, rPath has 70+ customers including some of the world’s largest enterprises and ISVs. Visit www.rpath.com.

rPath is a registered trademark of rPath. All other brand names and product names are trademarks or registered trademarks of their respective companies.

Tags: rPath, release automation, release automation platform, virtualization, cloud, data center automation, application deployment, unified automation and control, version control repository, YouTube, Jake Sorofman